About the firm.

Consumer Perspectives was founded in 1999 by Will Tomlinson on a conviction he never softened: that the research used to guide the world's biggest brands shouldn't be available only to the world's biggest brands.

Will spent the first part of his career learning how those brands got their answers — as a senior analyst at BASES, then VP and National Director of Analytics at Nielsen, then Director of Consumer Insights at O.M. Scotts. He knew exactly how the major firms worked, what they charged, and where all that cost actually went. So when he started his own firm, he kept the rigor and left the overhead behind. The same caliber of research the Fortune 500 paid a premium for, he could run leaner, faster, and across almost any industry.

What he did with that is the part people remember. Will would take on a study whether it arrived with a Fortune 500 budget or almost none at all. If an organization had a real question and couldn't afford the big shops, that was reason enough to find a way — a tighter design, a smaller sample, room on the timeline. He made the numbers work because finding the answers mattered to him more than anything else.

Ian Tomlinson worked beside his father for fifteen years before Will's passing, long enough to learn the craft from him directly, and to know which parts aren't up for negotiation. His standards are the ones Ian holds. What's changed is the toolkit: we now bring AI-assisted analysis and a modern client dashboard to the same careful research Will built his name on, so clients get answers faster without losing an ounce of rigor.

We've been family-owned and operated since the first day. The methods keep moving forward. The promise hasn't moved at all — serious research, done honestly, for the organizations that need it, whatever their size.