Do you really know
the voice of your
consumersdonorssubscribersbuyersaudiencesmemberscustomersconstituentssupporters?

Since 1999, Consumer Perspectives has helped brands, nonprofits, and media companies understand exactly where they stand with the audiences that matter — through brand health tracking, concept testing, and audience segmentation that goes beyond just measuring the data. We come alongside you to explain the findings and answer every question you can think up.

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Sample · Brand Tracker

Quarterly Wave StudyUnaided Brand Awareness

Wave 09

42%+6.4 pts YoY

Target audience · n = 1,204

W1W2W3W4W5W6W7W8W9

68%Aided
Awareness

+12Net Promoter
Score

71%Brand
Favorability

§ 01 What we do

Big-firm research
without the big-firm wait.

We do the same work the large firms do but faster, for less, and the people running your study are by your side the whole way through. You work directly with the researchers who design your questionnaire and analyze your data, not an account manager a few layers removed from it. It's an advantage you don't want to miss.

01 / 07

Brand Health Tracking

Are people thinking better or worse of you over time?

Reputation moves slowly, which makes it easy to miss. We track the same measures on a regular schedule: awareness, perception, consideration, and loyalty. A single survey tells you where you stand today; tracking shows you which way you're moving, and how fast. It's how you catch a problem while it's still small, and how you prove a campaign actually did something.

02 / 07

Donor & Member Insights

Why do people give, join, and stay?

Nonprofits and membership groups have audiences with complicated reasons for showing up. People give, join, and stay for reasons that run deeper than a single transaction. We do the research to understand why people support your mission and how they actually see you, so you can build the relationship instead of only chasing the next gift.

03 / 07

Audience Segmentation

Who are your people, really?

Your audience isn't one block of people. Segmentation sorts them into groups based on what actually drives their decisions: what they want, what they worry about, how they choose. Then you can speak to each group like you understand them. We also build a short set of questions to sort new people into those groups later, so the work keeps paying off long after the study ends.

04 / 07

Concept & Message Testing

Which idea should you bet on?

Got a few directions for a product, a campaign, or a tagline? We put each one in front of the exact people you're trying to reach and find out which one works, and why, before you spend behind it. Every score is measured against our own norms from past tests, so you can compare it to the concepts we've already run in your category.

05 / 07

Pricing Studies

What should you charge?

Pricing is the fastest lever in a business and the easiest one to guess wrong. We put real price points in front of real buyers to find where interest holds and where it drops off, across different packages, products, and kinds of customer. You come away knowing what to charge, how much room you have to move it, and what a change would actually cost you in sales. It pairs naturally with concept and package testing, so you can settle the price and the product in one study.

06 / 07

Survey Design & Fielding

Will your survey give you honest answers?

The way you ask a question changes the answer you get. A question that nudges people toward a response gives you numbers that look solid and aren't. We write the questionnaire carefully and test it on real people before it goes out, so the answers mean what you think they mean. If you only need clean answers to a handful of questions, this is often all it takes.

07 / 07

Custom Research Design

Not sure where to start?

Some questions don't fit off the shelf. We design mixed-method approaches (qual, quant, or both) built around the specific decision you're trying to make and the people you'll need to convince. Not sure which of these you actually need? Start here. We'll talk it through and find the methods that best fit your needs.

§ 02 Artificial intelligence

AI makes us faster.
It doesn't get the final say.

AI helps us get you answers faster in many ways: sorting open-ended responses, surfacing patterns, drafting the first read of the data, and more. What it doesn't get is the final say. For decades we've worked at the frontier of how survey data gets analyzed — segmentation, modeling, the methods that turn a pile of responses into a decision someone can act on. AI is the next method in that line, and we adopt it the way we've adopted every method before it: deliberately, and only once we trust it. We didn't bolt an AI feature onto someone else's software. We built our own client dashboard around it, so we control exactly how it touches your data.

How we use AI

My experience with Consumer Perspectives has been universally positive. The team combines knowledge of cutting-edge research techniques, a good understanding of client business challenges, and a raw practicality that, frankly, I've not found in the research supplier world.

Stephen HillPresident / CEO, ThermaCELL

I'd highly recommend them. Overall, they've made my job a pleasure — delivered great work, on time and on budget, and they've also been extremely flexible… made extremely helpful suggestions and added to the overall great results we've had. I can't recommend them highly enough.

Carol CottonFaith Popcorn's BrainReserve, Inc.

Consumer Perspectives is totally professional, responsive, knowledgeable, and helpful. They care about their clients getting good business results within the constraints of sometimes shockingly low budgets and aggressively short timelines. Do I recommend them? ABSOLUTELY!

Elsa ZisookVP, Marketing & New Product Development, Nature's Cure, Inc.

§ 05 Get in touch

Tell us what
you're trying to
understand.

We'll help you get to the core of your curiosity and find the answers you're looking for (and very likely answers to questions you didn't know you had!)

Do you really know
the voice of your
consumersdonorssubscribersbuyersaudiencesmemberscustomersconstituentssupporters?