Hey there.
It's nice to meet you.

This is Will

Photo of Will Tomlinson

Our principal, Will Tomlinson, was born in Los Angeles CA and lived within spitting distance of the warm Pacific Ocean. Growing up, he was frightened of nuns in his Catholic school, loved surfing, playing baseball and football.

Instead of heading straight to college, at the recommendation of his geometry teacher, he took off a year and moved to Hawaii which completely changed his perspective on life. Returning from Hawaii, Will met his wife as a freshman in college. He graduated Summa Cum Laude from both Vanguard University (BA in Religion) and SJSU (MA in Experimental Psychology). Ever seen anyone run around a track to get exercise while studying “Maslow's Hierarchy of Needs” off index cards? Will claims he never tripped!

Along the way to founding Consumer Perspectives in 1999, Will held positions as a Senior Analyst with The Nielsen/BASES Group, Vice President and National Director of Analytics with ACNielsen, and as Director of Consumer Insights with the O.M. Scotts Company. Will has over 30 years of experience in marketing, sales, and new product development and has helped his clients develop, market, and sell everything from toothbrushes to state of the art electronic devices. In addition to being a marketing consultant and researcher, Will enjoys being a husband, father and grandfather, running (hasn’t missed a day since 1992 – we know, weird!), hiking, and reading.

Faster Response

It is not uncommon for us to turn around project in as little as a week – not the typical 8 weeks.

Personalized Service

We work with you personally every step of the way, from issue identification to final recommendations. You simply will not find this attention to detail with other companies.


We design research projects that fit within your budget – small or large.