Leading-edge market research today for tomorrow's marketplace

Our market research professionals develop and design solutions for your business needs — on budget and on time.

Whether it's evaluating new ideas, identifying people interested in your product, or helping your sales force sell your product to a "difficult" retail buyer, we offer a broad range of services and can handle all phases of your project from initial issue identification to a concise and informative final report.

You have questions — we will help you find the right answers.

Features — This Is What We Do Best

Targeted Consumer

We have the experience and proven track record to find the consumers you want to target to get their reaction of your new product, concept, or idea.


Short staffed? While we are a full service research company, our consulting services can help you get your projects off the ground. We have served as research consultants for companies such as Amazon, Oracle, Nestle USA, Clorox, Hasbro, Faith Popcorn BrainReserve, Inc., just to name a few. We can get your research team up and running again.

Data & Insights

Need market research before you can move forward with your idea but lack the expertise within your organization? We specialize in working with companies that don't have their own internal market research group by becoming their market research group for the duration of the project. There is no job too small or too large. We have worked with everyone from county sized charitable organizations to Fortune 500 companies, all with the same attention to the smallest detail.

Research Design

Let us help you develop the right research plan and manage your business needs. Whether it is concept development or large scale consumer segmentation, we work directly with you to address your business issues. We are not shy about recommending less expensive solutions if a more cost effective research design will address your business needs. When is the last time you experienced that?

What Is Market Research?

So, you have a product, service or idea that you think would do well in the marketplace. Who do you turn to? Where do you go?

This is where the market research process comes in. Unless you have created a new dish soap, your product, service or idea will most likely fit best with a certain segment of consumers in a particular market. Our job is to find out who those people are - their geographic location, their gender, their age, their income, etc. From the information we collect, we can help you identify the people who like your product, service or idea, how it should be priced (should you plan on selling it), whether it will generate enough revenue to be viable and more. Really, with research that is properly designed up front, the researcher should be able to answer almost any question you have after the data has been gathered:

  • What is the unit and dollar forecast? What will be the return on investment?
  • How well will it sell in the Western Census region to households with incomes between $50k and $75k?
  • Do women under 35 like the product more? Why?
  • Out of these three product labels, which is the most preferred and why?
  • How well does this tagline fit with consumer perceptions of the product and the brand?
  • Which ethnicity finds my idea the most interesting?

Our consulting and online survey experience is very extensive and varied across industries and clients. Our principal, Will Tomlinson has 27 years of marketing, sales, and new product development experience. He has held positions as a Senior Analyst with ACNielsen/BASES Group, Vice President and National Director of Analytics with ACNielsen, and as Director of Consumer Insights with the O.M. Scotts Company.

We deliver exceptional results,
on time and within budget.

Services — We offer a wide range of research techniques to help you manage your business.

Concept Testing & Forecasting

Consumer Insights

Brand Tracking

Usage & Attitude Studies

Customer Segmentation

Strategic Planning

Category Management

Competitive Analysis

Syndicated Data Analysis

Scanner Insights

Panel Insights

Let Consumer Perspectives take care of all your research needs.

We are your personal consultants for your market research needs, whether it's business-to-consumer or business-to-business.

Unlike conglomerate market research companies where a senior sales person convinces you to invest in a project and then hands it off to a junior project manager with very limited experience, we are with you every step of the way.

  • Faster Response

    It is not uncommon for us to turn around project in as little as a week – not the typical 8 weeks.

  • More Affordable

    We design research projects that fit within your budget – small or large.

  • Personalized Service

    We work with you personally every step of the way, from issue identification to final recommendations. You simply will not find this attention to detail with other companies.

Endorsements — Why Our Clients Love Us

Stephen Hill

CEO, President of ThermaCell Inc.

My experience with Consumer Perspectives has been universally positive. The Team combines knowledge of cutting edge research techniques, a good understanding of client business challenges and a raw practicality that, frankly, I've not found in the research supplier world.

Elsa Zisook

Valent U.S.A. Corporation.

Consumer Perspectives is totally professional, responsive, knowledgeable, and helpful. They care about their clients getting good business results within the constraints of sometimes shockingly low budgets and aggressively short timeline. Do I recommend them? ABSOLUTELY!

Brian D. Pratt

Vice President of Sales, ThermaCell, Inc.

I usually contact Consumer Perspectives when I either need to solve a problem or build a case for a particular business problem/solution. They quickly provide the information needed, including charts and graphs to help me build the case. Consumer Perspectives' understanding of my business and all available data sources made them a very valuable source of information.

Carol Cotton

Faith Popcorn BrainReserve, Inc.

I'd highly recommend them-overall, they've made my job a pleasure, delivered great work, on time and on budget and they've also been extremely flexible... also made extremely helpful suggestions and added to the overall great results we've had. Can't recommend them highly enough!

Our diverse clients range from estart-ups to the largest companies in the world.

Since 1999, we've worked with a wide range of companies from Fortune 500 companies to small, privately held firms in a variety of industries.

Our extensive experience with consumer market research & insightful analysis allows us to provide the highest level of service to meet our clients' demands, on time and within budget.

Bayer Cropscience
Black & Decker
Caribou Coffee
Foster Farms
P & G
Robert Mondavi Winery
United Way

Sign Up Now — Get Started Today

We're excited to start working with you.

Send us a message or give us a call today!

925 766 8585